Wolfsburg – the largest car factory in Germany, Volkswagen AG, ready to challenge the brand countryman, Bayerische Motoren Werke AG (BMW). They set up eight new models by relying on products from the group, Audi, as a weapon to compete with the largest luxury car manufacturer in the world until 2015.
In preparation, Audi said it would increase investment worth 7.3 billion euros (about USD 98.7 trillion). In addition to developing new models, this step while increasing the quality of the plant when production started in 2012. Similarly quoted gasgoo.com, late closing years. Of that amount, 5.9 billion euros is used to create a new model or absorb up to 81 percent of the total budget of four-year period since 2009.
Fresh funding is part of a plan of parent company VW Wolfsburg-based automotive manufacturers to become dominant in the world. Currently, Audi has a total of 34 models of vehicles and will grow to 42 models in 2015. For your information, currently under Audi BMW and Daimler AG Mercedes-Benz.
“BMW and Mercedes should start looking more seriously Audi. Volkswagen currently spend a lot of Audi to become the best manufacturer of premium cars. Maybe Mercedes could lose his position early next year,” said Ferdinand Dudenhoeffer, Director of the Center for Automotive Research at the University of Duisburg – Essen, in Germany.
Several new models including the Audi’s A1, which will be introduced to the market in mid-2010. This product becomes the cheapest model of the Audi and the secret weapon in the BMW manufacturers are developing small urban vehicles and Mercedes-Benz will invest 1.4 billion euros, also for small cars.
In addition, the manufacturer will also launch another model luxury coupe genre, the A7. This car will be head to head with the BMW 6 Series and Mercedes-Benz CLS. The end of 2010, Audi has started selling a hybrid version of the Q5 SUV. To technological advances, Audi will start producing electricity powered sports car E-Tron end of 2012.
“The development of electric and hybrid vehicles will become the main foundation of our company’s growth. Investment is made out of the flow of funds within the company itself,” said Finance Director Axel Strotbek Audi.
Audi has raised its sales target this year to 2.8 percent or 925,000 units in November and due to increased sales in China. In 2016, the manufacturer determined to be able to achieve global sales of 1.5 million units.
